Choose a Towel Warmer That Meets the EU Ecodesign Requirements
7.7.2026
Today’s home interior solutions are expected to offer more than just good looks. They should be durable, high quality, energy efficient, and compliant with the latest safety and environmental regulations. This also applies to towel warmers.
The purpose of the EU Ecodesign Regulation is to minimise the environmental impact of products sold within the EU throughout their entire life cycle. As towel warmers are also covered by these requirements, it is worth ensuring that the product you choose complies with the latest EU legislation.
What Do the EU Ecodesign Requirements Mean in Practice?
The implementing regulation for the Ecodesign Directive, Commission Regulation (EU) 2024/1103, came into force on 1 July 2025, introducing stricter energy efficiency requirements for electric towel warmers.
Towel warmers with a power output of 60 W or less may now operate continuously for a maximum of six hours at a time. Models rated above 60 W may operate continuously, provided they meet additional energy efficiency requirements. This has led to the widespread introduction of features such as timers and energy-saving modes. The aim is to ensure that towel warmers operate efficiently while consuming as little energy as possible.
REJ Design Towel Warmers Comply with the EU Regulation
REJ Design’s electric towel warmers were redesigned in summer 2025 to comply with the new Ecodesign requirements.
All electric models are equipped as standard with 3-hour and 6-hour timer functions, as well as an Eco mode, allowing users to reduce the heating output whenever full power is unnecessary. Models rated above 60 W also include the option for continuous operation.
The timer automatically switches the towel warmer off after the selected operating period, preventing unnecessary energy consumption. Eco mode further reduces electricity use by lowering the heating output whenever maximum performance is not required.
Easier Planning, Simpler Installation and a Clearer Product Range
In addition to improving energy efficiency, REJ Design’s 2025 product update was designed to simplify both planning and installation while making the product range easier to understand.
Following the update, REJ Design electric towel warmers are supplied with a top right / bottom left (TR/BL) connection as the factory default. However, the connection leg can easily be selected during installation, allowing the electrical connection to be made from virtually any corner of the towel warmer. (Please note that, as before, Vivo models can only be connected from the upper right or upper left.)
Electrical professionals also benefit from the REJ Pro® installation method, introduced in 2024. It enables significantly faster and easier fixed installation, reducing installation time by up to 50%.
The updated models also feature a new main power switch, allowing the towel warmer to comply with the requirements of the EN 60335-1 electrical safety standard even when permanently wired. The integrated switch allows the unit to be disconnected directly from the mains supply without requiring a separate isolation switch.
The product update has also simplified the REJ Design product range. Because the same towel warmer can now be connected from virtually any corner (excluding Vivo models), separate left- and right-handed product versions are no longer required. As a result, duplicate model variants have been removed, significantly reducing the number of product codes.
A Long-Lasting Choice for Your Bathroom
Alongside energy efficiency, it is worth considering quality and longevity when choosing a towel warmer.
REJ Design towel warmers are handcrafted in Finland using high-quality materials, combining skilled craftsmanship with decades of expertise. REJ Design products also carry the Key Flag Symbol (Avainlippu) and Design from Finland labels, recognising Finnish manufacturing and Finnish design.
A towel warmer is an investment that is expected to last for many years. Choosing a model that already complies with current and future requirements helps ensure long-term value.
When you choose a REJ Design towel warmer that meets the latest EU Ecodesign requirements, you are investing in an energy-efficient, high-quality and durable solution designed to serve your home for years to come.
