Unique Living: Turku’s As Oy Primus Features REJ Design Towel Warmers

2.7.2026

Primus, a new residential development in the Kerttulinmäki district of Turku, represents modern city living at its finest. Its exceptional location, high-quality design and thoughtfully planned shared amenities create an outstanding combination of practicality and everyday luxury.

The project is developed by Auratum Asunnot Turku Oy, renowned for creating design-led homes that offer a complete living experience. One of the carefully considered details at Primus is the choice of Finnish-made REJ Design towel warmers for the bathrooms, adding the perfect finishing touch to comfort, functionality and timeless design.

Thoughtfully Designed Living with the Finishing Touch of REJ Design

The eight-storey Primus residential development offers 167 thoughtfully designed apartments in the growing and vibrant Kerttulinmäki district of Turku. Located just a short walk from the city centre and the extensive services of the Kupittaa area, historic Kerttulinmäki is one of Turku’s most desirable neighbourhoods. Primus brings together all the essentials of modern living, from advanced building technology to carefully curated interior solutions. Residents also enjoy a range of premium shared amenities, including a fully equipped gym, a welcoming residents’ lounge, and a sauna area complete with a cold plunge pool.

The interior concepts for Primus were created by renowned interior architect Päivi Himanen, who developed three timeless design concepts that give each apartment a distinctive yet harmonious character. Inspired by the elegance of the Kerttulinmäki district, the concepts combine contemporary comfort with lasting quality and sustainability.

Known for her appreciation of quality, longevity and understated elegance, Himanen selected REJ Design towel warmers to complete the bathrooms.

“REJ Design towel warmers were the natural choice for the bathrooms at Primus. Their timeless design, premium materials and functionality complement the interior concepts beautifully while enhancing overall living comfort. And, of course, being made in Finland is always an added advantage,” says Himanen.

“The interiors at Primus are designed to convey a sense of permanence and quiet elegance. Through the choice of materials and colours, I wanted to create an atmosphere where people immediately feel at home. Above all, we need homes that support our well-being. I also paid close attention to ensuring that every surface is easy to clean and maintain, which is why we chose durable, long-lasting materials. Practical solutions make everyday life easier,” Himanen explains.

It’s no surprise, then, that she chose REJ Design towel warmers.”REJ Design towel warmers are not only highly practical, they also enhance the visual appeal of the Primus bathrooms and provide residents with a truly luxurious everyday experience,” she adds.

Interior architect Päivi Himanen created three stunning interior concepts for Primus: Wivi, Erik ja Alvar.

REJ Design Towel Warmers Complete the Beautiful Bathrooms at Primus

The bathrooms at Primus feature four different REJ Design towel warmer models: the classic Tango E 50744 in chrome and black, the horizontal Largo E 60444, designed to create a spa-like atmosphere, and the elegant Vivo E 20122 and Vivo E 40124, which are ideal for smaller spaces. REJ Design towel warmers represent the very best of uncompromising quality and Finnish craftsmanship.

Primus is a showcase of modern urban living. Every aspect of the development has been carefully considered to combine functionality, aesthetics and everyday comfort in a way that meets the expectations of even the most discerning residents. Every detail has been thoughtfully designed—and that’s exactly why REJ Design towel warmers are an integral part of this exceptional living experience.

REJ Design – A Trusted Partner for Every Project

Looking for the perfect towel warmer solution for your new-build or renovation project? REJ Design offers premium towel warmers, handcrafted in Finland, that combine timeless design, exceptional quality and lasting performance. Get in touch with us, and we’ll help you find the ideal solution for your project.

For more information:

Mika Annala
Sales Manager, REJ Design Oy
Email: mika.annala@rejdesign.fi
Phone: +358 40 826 7710

REFERENCE

Best-in-Class Living – As Oy Primus, Turku, Finland

Developer: Auratum Asunnot Turku

Main Contractor: YIT Suomi Oy

Apartments: 167 asuntoa (26-200 m²⁾

Architect: Haroma & Partners Oy

Interior Architect: Sisustusarkkitehti toimisto Päivi Himanen Oy

REJ Design towel warmers: Tango E 50744, Largo E 60444, Vivo E 20122,  Vivo E 40124

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